Sales and Marketing 
SPM Consulting has deep expertise in developing comprehensive customer and market insights to identify new opportunities for clients. SPM Consulting helps companies plan and implement successful strategic marketing programs that are on-target and resonate with their audiences. We provide clients with deeper insight into customers' needs across multiple demographic segments.
  1. Marketing and Sales Strategy
    Our marketing and sales capabilities include brand strategy, customer relationship management, sales optimization, channel strategies, pricing, customer segmentation, new product development, product portfolio optimization and marketing strategy. Customer loyalty design & delivery, CRM program design
  2. Product Strategy
    Product portfolio optimization New product development Innovation capability development Process and organizational delivery support
  3. Sales & Channel Management
    Channel strategy development Sales channel configuration and operations design Resource prioritization Performance measurement and reward Capability development & Program implementation
  4. Brand and Pricing Strategy
    Brand management Brand portfolio optimization Industry pricing dynamics Pricing framework and optimization Yield management
SPM Consulting recognizes that a company’s array of products and services is the key set of assets that drives company value. But in a rapidly changing marketplace, the vast majority of companies’ legacy product portfolios are misaligned with these shifting market needs.  
SPM helps our clients adjust its product portfolios to meet those changing needs.
SPM Consulting advises senior executives on strategies to manage, grow and optimize their sales operations and distribution channels.

We have deep expertise across a variety of capabilities that help executives more effectively run their sales operations and execute their channel management plans.
Consulting develops comprehensive, fact-based programs to increase brand effectiveness. We identify where companies are excelling and where brands are underperforming.

We develop pricing models to evaluate how market shifts and pricing changes impact the bottom line. We help our clients develop pricing strategies to address the pricing pressures facing them in today’s market environments, and also provide a roadmap for growth.